HealthFitness and BeaverFit Take Fitness Outdoors with First Open-Air Fitness Solution

HealthFitness and BeaverFit collaboration

LAKE FOREST, Ill. and RENO, Nev.– January 25, 2022 – HealthFitness, a Trustmark company, and a leading provider of comprehensive fitness solutions; and BeaverFit, a leading manufacturer of outdoor and open-air fitness solutions, are collaborating on the first open-air fitness solution for organizational leaders looking to take fitness outdoors. In this open-air fitness solution, BeaverFit will design and build standalone, state-of-the-art, open-air fitness facilities for corporations, and HealthFitness and its team of talented professionals will deliver diverse and engaging programming, account management and marketing promotion. “As we come out of the pandemic, creating ways to engage more people in more ways in fitness and wellbeing—and helping them feel they belong and are cared for—has never been more critical,” said HealthFitness President Sean McManamy. “HealthFitness is nationally recognized for our skilled, passionate wellness and fitness professionals. We are excited to bring additional value to our customers by integrating the strength of our people with the open-air fitness facilities from BeaverFit to provide a complete open-air fitness solution for our customers.” “This collaboration with BeaverFit further expands our ability to drive participation and keep people engaged over the long term,” said Trustmark CEO Kevin Slawin. “From virtual to traditional on-site fitness centers to now open-air facilities, we can provide even more options to keep wellness programming fresh, challenging and rewarding for participants.” For more than 45 years, HealthFitness has been dedicated to improving the health and wellbeing of more than 1 million participants, connecting with and supporting them on their personal health journey, while building a community of health. With a 99 percent client satisfaction rating and an average client tenure of 14 years, HealthFitness and its nationwide team of more than 2,700 professionals believe in the power of health and fitness and in creating opportunities for others to believe as well. BeaverFit is the leading manufacturer of outdoor fitness equipment and state-of-the-art open-air fitness facilities, with more than 5,000 outdoor gyms created around the world. This 100 percent veteran owned company is also the leading supplier of human performance equipment to the U.S. military, while continuing to innovate and expand mobile and outdoor training facilities for corporations, commercial gyms, campus recreation programs, and home consumers. “We’re excited to help organizations get more of their people moving outdoors,” said Alex Roodhouse, co-founder, BeaverFit, North America. “Creating products and environments that allow people to train outside has been the cornerstone of our company since day one. This collaboration allows BeaverFit to pair our innovative open-air solutions with the leading and proven engagement and fitness programs from HealthFitness, creating a truly unique experience for organizations looking to evolve their employee fitness offerings. We’ve seen tremendous growth in the commercial fitness space in the last year as gyms and facilities look to create dedicated outdoor fitness spaces to meet their members’ interests in training outside, and we’re excited to work with HealthFitness to bring this innovative solution to organizations looking to create unique fitness experiences for their team members.” “Now more than ever, organizational leaders are seeing how critical the health of their people is to the health of their organization,” said McManamy. “The goal of open-air fitness solutions is to offer an engaging program that gets people moving, contributes to their health, and helps keep participants safe and productive. If switching to, or adding, an open-air fitness solution helps organizational leaders accomplish these goals, it’s a win-win solution for all.” About HealthFitness HealthFitness, a Trustmark company, builds and manages comprehensive fitness solutions for leading companies and organizations. With a holistic approach that extends beyond fitness, HealthFitness is a proven leader in engaging and connecting people both on-site and online, to create a strong community of health. Parent organization Trustmark, through its subsidiaries and operating divisions, provides a full spectrum of employee benefits to protect and improve individuals’ health and overall wellbeing. For more information on HealthFitness, visit www.healthfitness.com. To learn about Trustmark, visit www.trustmarkbenefits.com. About BeaverFit BeaverFit is the leading global manufacturer of outdoor fitness equipment and training solutions. Creator of the world’s first fully functional containerized gym solution in 2012, BeaverFit is the leading supplier of human performance equipment to the U.S. military. Today, BeaverFit continues to innovate and expand mobile and outdoor fitness equipment and facilities for corporations, commercial gyms, campus recreation programs, and home consumers. For more information, visit www.beaverfitusa.com. beaverfitdevbeaverfitusa.comShare this… FacebookFacebook Save Twitter

Hammer Strength and BeaverFit Team Up for Unique Collaboration in Outdoor Performance Training

ROSEMONT, Ill. and RENO, Nev., June 22, 2020 — Hammer Strength, a leader in performance strength training, and BeaverFit, the world leader in outdoor, portable and customized training solutions, announced today a collaboration to launch a unique, outdoor training and performance solution. The Hammer Strength Outdoor Box features a rugged performance training rig built around a convenient storage space that is large enough to accommodate various strength training equipment and accessories for outdoor training. As fitness facilities focus their efforts on reopening safely, Hammer Strength and BeaverFit hope to ease the transition back to working out at the gym with greater access to industry-leading outdoor workout equipment. Outdoor workouts have become increasingly popular during the COVID-19 pandemic, and many facilities are seeking multi-use, outdoor solutions to continue to offer functional group training options to exercisers. “Our collaboration with Hammer Strength is uniquely exciting, as it opens the door for commercial fitness facilities to benefit from the same durable, outdoor training solutions that the U.S. and NATO militaries have relied on for years,” said Alex Roodhouse, BeaverFit’s co-founder. “BeaverFit outdoor equipment has been tried, tested and proven in the most hostile climates around the world by the most demanding users, but has never been widely available to the general public. That changes today.” The Hammer Strength Outdoor Box is an all-in-one training center, custom-fabricated to anchor a training rig and store the equipment necessary for a full workout. It is designed specifically for outdoor use and utilizes galvanized steel tubing. The Outdoor Box has a variety of available features, including: up to eight barbell holders, flat bench storage, four adjustable shelves, three locations for mounting rigs, lockable storage, and custom branding options. The Hammer Strength accessory package will include bars, bumper plates, wall balls, kettlebells, battle ropes, bands, jump ropes and more. “We are proud to partner with BeaverFit to develop an outdoor functional training solution to serve the needs of our customers, especially as the demand for outdoor workouts continues to grow,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “The Hammer Strength Outdoor Box offers health clubs and athletic recreation facilities alike a multi-training center for outdoor workouts to improve performance and specific skills training. Our goal is to continue to support fitness facilities and exercisers with equipment that allows them to train like elite athletes – whether that be outdoors or inside.” Hammer Strength has been building athletes for more than 30 years. Not just elite athletes, but those determined to train like one. The Hammer Strength Outdoor Box, in partnership with BeaverFit, will continue Hammer Strength’s mission of inspiring athletes and providing increased access to a wide range of functional and strength training workouts. For more information on the Hammer Strength Outdoor Box, click here. INSERT PRODUCT PHOTOS About Life FitnessLife Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com. About BeaverFitBeaverFit was established in the United Kingdom in 2010 as the offshoot of a family bridge-building business – Beaver Bridges – and began with a simple functional fitness rig, custom-built for British SAS paratroopers. Gradually, BeaverFit exploded globally, quickly growing to be the worldwide leader in human performance solutions for American, British and allied military forces. Today, BeaverFit manufactures thousands of container gyms per year for military forces and designs and builds SOE solutions for special operations teams and supplies Fortune 100 corporations and major fitness clubs with unique indoor and outdoor training solutions. www.beaverfitusa.com beaverfitdevbeaverfitusa.comShare this… FacebookFacebook Save Twitter

Tactical Fitness Report #173 – Mike Taylor, Co-founder, BeaverFit USA

Stew Smith interviews BeaverFit USA co-founder Mike Taylor about tactical fitness and tactical fitness equipment manufacturing in episode 173 of the Tactical Fitness Report. They explore the benefits of BeaverFit personalized fitness equipment, the new Army ACFT equipment (jump to 17:40), mobile facilities for military, police, fire departments as well as creating commercial outdoor locations for fitness facilities, campus rec programs, and corporate campus locations. beaverfitdevbeaverfitusa.comShare this… FacebookFacebook Save Twitter

BeaverFit Announces Acquisition of Mobile Fitness Equipment

RENO Neva. — May 19, 2020 — BeaverFit, a leading manufacturer of military outdoor fitness equipment and container gyms acquired Mobile Fitness Equipment (MFE), one of the nation’s leading providers of mobile fitness training equipment for consumers on April 15, 2020. This acquisition secures BeaverFit as the global leader in outdoor and mobile fitness training equipment for both commercial and consumer audiences. The consolidation of these innovative and proprietary products will accelerate the BeaverFit strategy to bring its revolutionary products and capabilities to the commercial, personal training and home-user markets. “This acquisition marks an exciting step for BeaverFit as a global brand, as we expand into new marketplaces, offering world-class equipment,” said Tom Beaver, BeaverFit co-founder. “It has been our mission, from the very beginning, to build equipment that serves a training goal in the most effective way possible. Because of this, we are delighted to have acquired a provider that operates under a similar ethos.” BeaverFit leads all aspects of the design and manufacturing of unique fitness equipment, tactical-operational tools, and turnkey training facilities designed and distributed as solutions for global military forces, first responders, fortune 100 corporations, major fitness clubs, universities, schools, sports teams and others. “We’ve had our eye on Mobile Fitness for years because of their innovative designs and passion to support personal trainers and fitness industry professionals,” said Alex Roodhouse, BeaverFit co-founder. “We already support U.S. and NATO military forces with outdoor training equipment ranging from container gyms to rappel towers and shoot houses. By adding Mobile Fitness to our portfolio, we’re able to bring the same focus and innovation to the non-military marketplace.” Mobile Fitness has almost a decade of experience creating outdoor training products such as their TrailerFit™ and HitchFit™ products that are made for mobile fitness training. The Mobile Fitness team will integrate seamlessly into the new BeaverFit Mobile Solutions Category, with Mobile Fitness’ Founder and CEO Greg Monaco joining BeaverFit as the new Mobile Solutions Category Manager focusing on commercial fitness locations, personal trainers and home gym users. “Mobile Fitness launched with the mission of delivering fitness to communities, sports teams and institutions with advanced mobile training solutions,” said Monaco. “Combining our mobile personal training equipment products with BeaverFit creates new opportunities and expanding possibilities in the commercial, fitness professional and consumer markets. Our tools will give them the competitive advantages they need to take their outdoor training to the next level.” After April 15, 2020, Mobile Fitness ceased all business to the marketplace including the discontinuation of the brand. BeaverFit acquired all Mobile Fitness’ product lines as well as key employees to support the continuation of the product line. “We couldn’t be more excited to welcome Greg and Mobile Fitness to our team,” said Mike Taylor, BeaverFit co-founder. “Their focus on product mobility and enabling training in outdoor and public spaces is uniquely important, especially during these times of social distancing and the closure of communal gym spaces. It’s never been more important to be able to train safely outside than it is today.” beaverfitdevbeaverfitusa.comShare this… FacebookFacebook Save Twitter