Precor launches new functional strength training line powered by BeaverFit
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to the U.S. and NATO militaries, to design and manufacture their new functional training line. “We are thrilled to announce the launch of this new product line in partnership with BeaverFit,” shared Adam Hubbard, Precor director of product and marketing. “BeaverFit’s extensive experience in developing purpose-built, functional training equipment that withstands the toughest environments, combined with their expertise in premium design and manufacturing, made them a perfect fit for Precor.” “They have been exceptional partners throughout the development process, and we are excited to introduce these new products to our customers this spring,” he said. For Precor, this new line brings together the quality, performance and innovation that customers have always trusted, with the proven reliability and rugged designs of BeaverFit. This powerful combination creates a solution for customers that will meet the rapidly evolving strength and functional training needs of modern fitness facilities. “We couldn’t be more excited about this partnership with the Precor team,” echoed Nick Vay, VP of commercial sales, BeaverFit. “The synergy between our brands is remarkable, and we deeply appreciate the chance to provide our world-class functional training solutions to support their outstanding team and customers across the globe.” Originating from a family-owned steel fabrication business in the U.K., BeaverFit gained prominence in the early 2010s by supplying custom-outfitted container gyms to military organizations. With rapid expansion into commercial fitness, BeaverFit now empowers individuals worldwide to achieve their fitness goals with versatile training solutions. What to expect This partnership introduces an impressive selection of more than 10 product options to Precor’s catalog, showcasing space-efficient functional training solutions with integrated storage. These solutions are meticulously designed to create purpose-built zones for functional exercises, ensuring that other strength areas remain open for primary lifts. Fitness Post: The most compact of the new offerings offers training and storage capabilities for a single user in small spaces. Bay Unit: This solution raises the bar with multiple functional training modalities in a single- or multiple-unit station, with various exercise and integrated storage configurations available. Bridge Unit: Featuring a 15-foot span of monkey bars to connect storage and exercise stations, this multi-user, multi-modality training station also provides neatly integrated organization for all accessories. These solutions will be available throughout the U.S and internationally in select countries. Each product goes beyond spec with industry leading steel, in keeping with BeaverFit’s core promise to use only the highest quality materials sourced and manufactured in America and Britain. “At the core of our company is our commitment to domestic sourcing and manufacturing, a cornerstone that guarantees the quality and reliability of our products. This pledge extends to our partners, ensuring their satisfaction,” Vay said. “Teaming up with Precor fills us with excitement as we embark on a journey to introduce our superior training solutions to a global audience.” Precor x BeaverFit Visit the Precor website for more information on this new line of offerings powered by BeaverFit. Click Here About Precor Precor, a wholly owned subsidiary of Peloton and headquartered in Woodinville, WA, has been a pioneer in delivering fitness experiences for commercial customers and exercisers for more than 40 years. Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC. Precor products and services span across all major categories, including cardio, strength, functional fitness, and connected fitness solutions. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Multi-Family Housing, Corporate, and Education. For more information, visit www.Precor.com. About BeaverFit BeaverFit is a global leader in world-class indoor, outdoor and mobile training solutions to empower individuals to achieve their mission however they train, wherever they train. As the trusted partner in creating training capabilities, BeaverFit supports all branches of the U.S. military, NATO forces, universities, fitness clubs and Fortune 500 companies with American- and British-made equipment and accessories. With in-house design engineers and manufacturing, BeaverFit takes on the challenge of creating custom, turnkey equipment solutions that meet the specific space, needs and training requirements of partners. For more information, visit www.beaverfitusa.com. Share this… FacebookFacebook Save Twitter
SPENGA chooses BeaverFit as new provider of innovative strength solution
BeaverFit has partnered with SPENGA to be the new provider of the ‘strength pod’, an equipment storage and racking system used by the rapidly growing fitness franchise. Also known as the BeaverFit Single Post, this functional training solution maximizes exercise and storage capabilities in a compact design. “By partnering with BeaverFit, SPENGA is now able to enhance the member experience by adding functionality and equipment without needing any additional spatial requirements,” said Roger McGreal, co-founder of SPENGA. SPENGA, whose workouts combine spin, strength and yoga, was challenged with finding a new solution for their strength pod after the former manufacturer stopped producing the version used widely across the franchise’s studios. “While interviewing different companies, no one was offering a truly unique product that fit all of our needs. All of that changed when we were introduced to BeaverFit,” McGreal said. https://vimeo.com/897241087 McGreal reached out to a former connection in the fitness industry, Nick Vay – VP of commercial sales at BeaverFit – to see what the team could do. “They had a challenge that required a custom solution,” said Vay. “Other vendors were trying to sell them what they already made off the shelf because they don’t really have the capacity to do what we do – which is, in a pretty quick amount of time, come up with basically a brand new product and produce it at scale.” After back-and-forth conversations about SPENGA’s requirements, the BeaverFit team invited McGreal and others to the BeaverFit headquarters in Reno, Nevada, to show them a prototype. From there, the teams worked together to finetune the product through several iterations to be exactly what SPENGA needed. “BeaverFit carefully listened to all of our needs and designed a completely custom solution for SPENGA,” McGreal said. “The team was extremely professional, timely and offered great insight that led to the creation of a one-of-a-kind product that far exceeded our expectations.” Custom branding and design With SPENGA being a franchise model, branding and customization are top priority, McGreal noted. While working from the original strength pod concept, one of the first things BeaverFit did was incorporate custom colors and branding to bring the SPENGA brand aesthetic to life. BeaverFit also added a battle rope ring, a center anchor point for bands and ancillary work, an angled footplate for improved suspension training, and side hooks to pull accessories out of the way when not in use. “These things sound simple, but they create better functionality and storage which makes a big difference in a small space,” Vay said. “Many times, facilities are stuck using a product that does not fulfill all of their needs and this negatively impacts the user experience,” McGreal added. “Being able to design a product custom to a facility’s needs offers competitive advantage.” The first BeaverFit Single Post units for SPENGA were installed at studios in Naples and Fort Myers, Florida, in August 2023. BeaverFit will continue to produce the units at scale to support the growing franchise and offer the solution to other brands needing similar functionality. The Single Post joins the new BeaverFit Functional Training line, solutions designed specifically to fit any training space while providing multiple training modalities. With customizable branding, colors, storage and functionality, this line enables maximum storage and exercise capability. “BeaverFit is extremely innovative in their approach, which allows facilities to deliver a superior and truly unique experience,” McGreal said. Looking to enhance the offerings of your brand, studio or franchise? Start building your vision, and let BeaverFit build the rest. Share this… FacebookFacebook Save Twitter
BeaverFit, MADabolic push boundaries with custom training solution
“Partnering with BeaverFit just may be the most significant thing we’ve done since inception,” said Brandon Cullen, co-founder and chief concept officer of MADabolic. The BeaverFit and MADabolic partnership drove the recent creation of the BeaverFit Bay Unit, a custom training solution that will create more functional training space, provide a higher end aesthetic, save square footage and, by extension, hundreds of thousands of dollars in future real estate costs. https://vimeo.com/833473467 Solving an operational capacity issue MADabolic’s strength-driven interval training franchise approached BeaverFit looking to increase operational capacity – facing the problem of rising commercial real estate costs, they wanted to buy back square footage while maintaining the structure of their workouts and the equipment needed. “BeaverFit solved that for us,” Cullen said. “I’m blown away with the custom solutions that these guys provided us. They are legitimate problem solvers.” “The unique thing we bring to our partners is the ability and flexibility to bring their brand to life,” said CJ Kostranchuk, director of sales, BeaverFit. This is evident in the striking teal color of the BeaverFit x MADabolic units, which brings the MADabolic brand aesthetic to life in any space. Kostranchuk said MADabolic had “great visions they wanted to push the boundaries of the franchise world with” but nothing existed that met their needs. So, after specific discussions around what MADabolic needed in terms of space, design and functionality, BeaverFit created it. The Functional Bay Unit combines multiple functional training modalities and storage in a single training station, maximizing storage and exercise capability in a minimum footprint. One of the greatest advantages is the savings, Cullen explained. “To date, we’ve seen our footprint shrink by anywhere from 300 to 600 square feet. If you do some basic math. . . you’re looking at hundreds of thousands of dollars at the end of a 10-year lease. Now that I look at it this way, I don’t know why we didn’t do it earlier.” Additionally, the modular design of the bay units allows MADabolic to grow with the equipment. As they bring new elements into their programming, they’ll be able to add attachments to the Bay Units due to the way they were built. Team First approach BeaverFit USA Co-Founder Michael Taylor said from the beginning, both teams were all in. “As partners, we got ‘naked’,” he said. “MADabolic shared their exact requirements of what we needed to do so that we could truly solve the problem together as partners instead of with a wall between us.” Part of that included inviting MADabolic out to the BeaverFit USA headquarters in Reno, Nevada. “To see the sheer mass of that operation – it blew me away,” Cullen said. But as cool as all the laser cutting, painting and welding operations were, what really impressed him was the team. “BeaverFit is the absolute best team I have worked with in the fitness industry,” he said. Kostranchuk explained that teamwork is a core value at BeaverFit, both internally and with partners. The BeaverFit leadership team embraces a Team First approach, valuing people as their first and foremost priority. “One of the things we are always looking for is a partner who is able to push the boundaries – with their franchise, with their training, just in general – same thing that we do internally with bringing new products to life and to the market,” Kostranchuk said. The first MADabolic location to receive the BeaverFit Bay Units is in Austin, Texas, with dozens more scheduled to be installed later in 2023. “What’s great about this is we invested a lot of time and energy in the beginning of this design process to get it right – and now we’ll produce it at scale to support the growing franchise,” Taylor said. The Bay Unit joins the new BeaverFit Functional Training line, solutions designed specifically to fit any training space indoors or outdoors while providing multiple training modalities. With customizable branding, colors, storage and functionality, this line enables maximum storage and exercise capability. MADabolic currently has 27 locations open, and another 79 in development, putting their total unit count at 106. With the operational capacity problem solved, there’s nothing standing in the way of their ongoing, explosive growth. “We like to work with great people, and in my whole professional career I don’t know if I’ve ever met a team like BeaverFit that is willing to provide custom solutions, that is willing to listen and to actually build out exactly what you need… even if it didn’t exist before you brought the idea to them,” Cullen said. Share this… FacebookFacebook Save Twitter